Who it's for

What you get

Pricing

FAQ

Who it's for

What you get

Pricing

FAQ

For solo tech founders

You built a SaaS. Nobody's paying.

Let's get you paying customers in 4 weeks

You built a SaaS. Nobody's paying.

Let's get you paying customers in 4 weeks

The Blueprint is for tech founders, indie hackers, and developers who want their product to actually sell. I'll show you how to fix what you built, or shape what you're about to build, so it turns into real paying customers. No audience or followers needed.

Founding cohort · 9/10 seats left · starts October 5 · Money-back guarantee

Founding Cohort $297

See what you'll learn

The uncomfortable bit

Building isn't the hard part anymore. Getting customers is.

AI makes it easy to build software fast. It hasn't made it any easier to get people to notice or buy. More products launch every day, and attention is harder to win than ever. Getting your first paying customer is harder now than it's ever been.

You launch. Nobody visits.

You send emails. Nobody replies.

You try paid ads. Your money disappears.

You post online. Nobody cares.

You can build as many products as you want. You still have to sell them.

What you'll achieve

Get your first paying customers.

Who will pay?

You'll learn exactly who is going to pay you. Someone with a real problem, a real reason to fix it now, and the money to pay for it. Not a made-up persona.

Who will pay?

You'll learn exactly who is going to pay you. Someone with a real problem, a real reason to fix it now, and the money to pay for it. Not a made-up persona.

Landing pages that convert

You'll learn how to write a landing page that gets people to act. The headline, the proof, the offer, the button. All of it.

Landing pages that convert

You'll learn how to write a landing page that gets people to act. The headline, the proof, the offer, the button. All of it.

Presales

A waitlist doesn't prove anything. It's just email addresses. You'll learn how to sell before you build, so a real, paid order proves people actually want it.

Presales

A waitlist doesn't prove anything. It's just email addresses. You'll learn how to sell before you build, so a real, paid order proves people actually want it.

Cold email and DMs

You'll learn how to find the right people and message them in a way that gets a reply, not something that reads like spam.

Cold email and DMs

You'll learn how to find the right people and message them in a way that gets a reply, not something that reads like spam.

Social listening

You'll learn how to find people who are already asking for what you're building, comparing tools, or showing they need it, before you say a word to them.

Social listening

You'll learn how to find people who are already asking for what you're building, comparing tools, or showing they need it, before you say a word to them.

Email marketing

You'll learn how to build an email list, follow up without annoying people, and turn interested people into paying customers.

Email marketing

You'll learn how to build an email list, follow up without annoying people, and turn interested people into paying customers.

Content and audience building

You'll learn how to write and post things people actually find useful, and build an audience around it, without becoming a full-time content creator just to sell your product.

Content and audience building

You'll learn how to write and post things people actually find useful, and build an audience around it, without becoming a full-time content creator just to sell your product.

Know when to cut it

Most programs skip this, because most coaches never had to learn it. You'll learn when an idea needs a new angle, needs you to push through, or needs to be dropped.

Know when to cut it

Most programs skip this, because most coaches never had to learn it. You'll learn when an idea needs a new angle, needs you to push through, or needs to be dropped.

Get funded

If you ever want to raise money, I'll show you exactly what your product needs to look like to attract real investors, and how they actually decide who gets funded.

Get funded

If you ever want to raise money, I'll show you exactly what your product needs to look like to attract real investors, and how they actually decide who gets funded.

Who this is for

You're confident building.
Uncomfortable selling.

Join if

You've built something, or you're about to, and you want it to make money

You're a solo founder or indie hacker (a small team is fine too, see the FAQ)

You keep adding features instead of asking for money, or you're tempted to start building before checking if anyone wants it

You're willing to get on a call with real potential buyers, not just post online and hope

You want honest feedback on your idea, even if it means changing direction

You're ready to commit and do the work

Skip if

You're convinced your idea is right even after the market tells you otherwise

You won't get on a call or talk to real people (Zoom, phone, in person, whatever it takes)

You think more marketing or more ads will fix a product nobody wants

You want to start coding before you know anyone will pay

You want someone to hand you the fix without doing the work yourself

You're not ready to take this seriously

The offer

The lowest this price will ever be

Founding Cohort

This is the only time this cohort will cost this little. It's the first one I'm running.

one-time

$297

$997

SAVE 70%

Start Date

October 5, 2026

Length

4 weeks

Lessons

4 live sessions

Direct access to me on Slack

24-hour answers

Guarantee

Refund if you're unsatisfied, or if you don't land a paying customer.

Funding cohort bonus

Lifetime access to the community

$300/year - Free

Recorded teardown of your product

$497 - Free

Total bonus value

$797

The Guarantee

I'm not worried about this. Are you?

I'm not worried about this.

Are you?

I'm not worried about this. Are you?

Show up to all 4 live sessions, or watch the recordings. Send outreach consistently through the cohort. Run your discovery calls.

Do that, and you're still unsatisfied with what you learned, or you still don't have a paying customer? I'll refund every dollar.

I'm this confident because the people who actually do the work always get there.

Founding Cohort $297

Who’s running this

I've done this for 10 years.

One prototype helped raise $1 million.

I've done this for 10 years.

One prototype helped raise $1 million.

I've done this for 10 years.

One prototype helped raise $1 million.

I'm Dennis, and I learned this the expensive way.

Three times, I built something based on what I believed, not what the market told me:

uxlab.academy: 6 months, $0 in revenue

thecreator.shop: $50,000 in, nothing back

sanko.io: 12 months, zero sales

Same mistake every time. I built what I thought was valuable and assumed the market would agree. It didn't. Thinking something is valuable and the market proving it are two different things. I kept skipping straight to building before I checked which one I actually had.

Then I flipped it. Instead of starting from my own idea, I started from signals: real conversations, real complaints, real money already being spent on a bad solution to the problem. My consultancy landed its first client that way. That turned into a 10-year career doing one thing: find the real problem, shape the offer around it, get the yes.

I've done this for Booking.com, Barclays, Pearson, and countless startups behind closed doors. For one of them, Dataru, a single Figma prototype (no working product, no code) helped them raise over $1 million.

You don't build from your own gut feeling. You build from what the market is already telling you. That's what I'll teach you.

Clients I've consulted for in the past